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The new Burberry Blanko and in-game accessories will be released as part of Burberry’s B Series, a series of limited-edition product drops available on Burberry’s digital channels. The NFT collection will be available . Burberry is deepening its partnership with Mythical Games’s Blankos Block Party, by building a branded virtual world, adding more characters and releasing virtual accessories in the blockchain-based game.
The new Burberry Blanko and in-game accessories will be released as part of Burberry’s B Series, a series of limited-edition product drops available on Burberry’s digital channels. The NFT collection will be available for in-game purchase to all Blankos Block Party players worldwide on 22 June. Burberry is deepening its partnership with Mythical Games’s Blankos Block Party, by building a branded virtual world, adding more characters and releasing virtual accessories in the blockchain-based game. Ralph Lauren’s former digital chief launches 3 fashion platform. Alice Delahunt oversaw first-of-their-kind digital projects at Burberry then Ralph Lauren. Now, her new company Syky aims to bridge the traditional and digital fashion communities. By Maghan McDowell. November 3, 2022.
Luxury fashion brand Burberry released its first NFTs in August 2021 in a partnership with Mythical Games. The Burberry branded NFTs were available in the blockchain-based gaming platform Blankos Block Party and sold out in just 30 seconds. Discover how retail brands are embracing the metaverse and web3 technologies, from selling digital-only fashion items to setting up immersive virtual shops.
NFTs, AR and phygital fashion: The year’s biggest tech stories. 3 projects dominated headlines, as brands experimented with phygital projects and events. It wasn’t all 3, of course, with big tech and social platforms leaning on AI, AR and avatars as they competed for fashion traction. By Maghan McDowell.
The EUIPO’s refusal – which Burberry can now appeal – comes as no shortage of brands have sought to register their existing trademarks for use in connection with metaverse/web3 goods/services. The collection sees 27 looks from a range of digital fashion designers including Anna Liedtke and Naama Turner. Designed to make 3 more fashionable and diverse, the collection is available now on The Fabricant’s website. Burberry released a second NFT collection with Mythical Games.
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Tech start-up Labell-D has launched a new platform that looks to help consumers protect the value of their luxury products through validated pricing. Powered by 3 software engine Digital Label, the ‘Luxury Asset Exchange’ hopes to offer consumers a way to reframe retail for smarter consumption, which Labell-D says is more circular and . Already within the space, Farfetch ran a pre-order campaign in 2021 with DRESSX created 3D digital assets placed on influencers which avoided the shipping of physical goods, and earlier this year.
The new Burberry Blanko and in-game accessories will be released as part of Burberry’s B Series, a series of limited-edition product drops available on Burberry’s digital channels. The NFT collection will be available for in-game purchase to all Blankos Block Party players worldwide on 22 June. Burberry is deepening its partnership with Mythical Games’s Blankos Block Party, by building a branded virtual world, adding more characters and releasing virtual accessories in the blockchain-based game. Ralph Lauren’s former digital chief launches 3 fashion platform. Alice Delahunt oversaw first-of-their-kind digital projects at Burberry then Ralph Lauren. Now, her new company Syky aims to bridge the traditional and digital fashion communities. By Maghan McDowell. November 3, 2022.
Luxury fashion brand Burberry released its first NFTs in August 2021 in a partnership with Mythical Games. The Burberry branded NFTs were available in the blockchain-based gaming platform Blankos Block Party and sold out in just 30 seconds. Discover how retail brands are embracing the metaverse and web3 technologies, from selling digital-only fashion items to setting up immersive virtual shops.
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NFTs, AR and phygital fashion: The year’s biggest tech stories. 3 projects dominated headlines, as brands experimented with phygital projects and events. It wasn’t all 3, of course, with big tech and social platforms leaning on AI, AR and avatars as they competed for fashion traction. By Maghan McDowell. The EUIPO’s refusal – which Burberry can now appeal – comes as no shortage of brands have sought to register their existing trademarks for use in connection with metaverse/web3 goods/services. The collection sees 27 looks from a range of digital fashion designers including Anna Liedtke and Naama Turner. Designed to make 3 more fashionable and diverse, the collection is available now on The Fabricant’s website. Burberry released a second NFT collection with Mythical Games. Tech start-up Labell-D has launched a new platform that looks to help consumers protect the value of their luxury products through validated pricing. Powered by 3 software engine Digital Label, the ‘Luxury Asset Exchange’ hopes to offer consumers a way to reframe retail for smarter consumption, which Labell-D says is more circular and .
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